By Richard J. Briston, Jack Liversidge (auth.)
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Appendix Check List for Investment Proposals 1. MARKETS Does the market justify entry or further penetration? Relevant factors: Growth of the Duration of growth, past and forecast. market Sectors of growth-fringe, basic? Reasons for growth-technological, consumer. Size of the Suitable scale of operation, pre-emption of market market-if underdeveloped. Size compared with other countries. Competition Number of competitors. (firms) Growth rate of competitors. Competitors' plans for expansion; effect on market distribution; shares; competitors' possible reactions.
Baumol emphasised the savings motive, arguing that investment is geared to the level of income through the propensity to save, rather than profit rates, and that the wealthy economies are essentially Schumpeterian worlds where the drive for wealth in the long run keeps up the demand for consumption and still further investment. If his investment hypothesis is valid then it destroys much of the basis of the classical stationary state argument which rests on the belief that some The Decision-maker and Corporate Objectives 35 sufficiently small positive rate of profit will reduce net saving to zero.
It has also been pointed out that some large firms have to avoid increasing their share of the market due to fear of nationalisation, anti-trust or monopolies legislation and, therefore, it is not a valid description of a general objective. The assumption behind this assertion, however, is that there is an objective which is of general application to all business regardless of the business's situation and this basic assumption runs counter to the increasing emphasis on the behavioural approach in recent years.
A Practical Approach to Business Investment Decisions by Richard J. Briston, Jack Liversidge (auth.)